Privacy Policy

At Trade Secret, we respect your privacy and are committed to protecting the confidentiality of your personal information. Our aim is to be as clear and open as possible about how we use your personal information.

At, visitor information will be:

  • Private: We will never sell, rent or trade information about you to other companies or individuals
  • Secure: In accordance with the UK Data Protection Act we follow strict security procedures in the storage and disclosure of information that you have given us to prevent unauthorised access.
  • Necessary: We won’t collect information unless it is used to deliver a better service or to give you useful, relevant information.

We collect information about you in two ways:

  • Directly from you: offers the opportunity for its visitors to submit their details via a newsletter sign up form (e.g. to request a newsletter with the latest news and deals to be sent to their email). The purpose of collecting personal data is to deliver a better service or to provide you with information on new stock, upcoming sales and promotions that you may find of interest. Members of Trade Secret get special deals and offers first before it being released to the public.
  • From this website: Understanding the way you interact with our site is very important to us which is why we monitor site traffic using cookies and use the information to enhance our site’s overall design, layout and functionality. These cookies do not identify you as an individual.


How we use your data

Respecting your opt-in and opt-out preferences, Trade Secret may use the information we hold about you to write to, email, SMS or telephone you with relevant information, new sales or promotions that may be of interest. Occasionally we may incorporate cookie-generated data together with form submitted data to communicate with you in the most appropriate way.

Trade Secret may also compile and provide aggregate statistics about our site users, information requests, traffic patterns and any other related site information to reputable third parties. However, Trade Secret will not provide any information of this nature to any third party that could identify you as an individual. Trade Secret reserves the right to store, own and retain any personal data that is submitted by you via the website or other means. By using and registering with our website you consent to the collection and use of this information by Trade Secret. The Data Protection Act gives you the right to request a copy of the information we hold about you. You can request this information by emailing us at

Email subscription

When you give us permission, we will use email to communicate items that we feel may be of interest to you, including updates and offers. If you do not wish to receive these communications, you will be given the opportunity to unsubscribe, by clicking on the unsubscribe link at the bottom of each email.

Confidentiality and security of your data

Information about you will be kept safe and secure and it will not be supplied to anyone else, unless we are obliged or permitted by law to disclose it. Trade Secret do not sell, rent or trade any personal information supplied by you to any third party.

What are cookies?

A cookie is a small non-executable text file that is placed on your computer when you browse a website. Our website uses two kinds of cookies; first party ’session cookies’ which retain information for the duration of your visit, for example if you’re completing more than one form you only need to provide your information once; and first party ‘persistent cookies’ which remain on your computer after your visit and help us monitor what parts of the site you visit so that we can keep improving our website in accordance with your preferences. Our cookies don’t hold any personal or confidential information about you. Most browsers are set to automatically accept cookies. For more information read our cookie policy.

This site contains links to other websites (such as a Trade Secret is not responsible for the privacy practices or the content of these other websites. Visitors should check the privacy policy statements of these other websites to understand their policies. It is the responsibility of the user to keep their personal information private and confidential. Trade Secret cannot track your browsing activity on these other websites.