What is GDPR? (Things are changing!)

If you’re subscribed to our mailing list then you may have recently received an email asking you to confirm that you’d still like to get updates from us and we’d like to explain why!

We’re sending these emails out because of a new law called GDPR which is coming into effect on the 25th of May this year.

If you’ve never heard of it then don’t worry, you’re not alone!  In basic terms, GDPR is all about privacy by default and data protection and includes new rules about contacting people and consent.

This means that – for example – with our mailing list, we need to make sure that our subscribers are still happy for us to contact them by email and that they show this by opting in.  Subscribers will also have the opportunity to put in their address or telephone number if they’d prefer to be contacted this way.

Part of the GDPR law is that consent cannot be taken from silence/inactivity.  So if you haven’t yet followed the link in your original email then this means that unfortunately we have to keep emailing you until you respond – we know it’s annoying but very soon it will be the law!

It takes only a few minutes to fill out the GDPR form and give us your permission to continue contacting you and by doing so we’ll be able to keep sending you exciting news, sale activity and – of course – our Secret Deals!

(Plus by providing your address and mobile number, this helps us to make our emails more tailored to you and also means we can send a text with details of any upcoming sales!)

Don’t worry if you’d prefer not to receive our Secret Deals emails any longer, simply fill out the form and declare this and – although we’ll be really sad to see you go – after May 25th you won’t hear from us again!

We’ve got some fantastic Secret Deals and other promotions planned for the rest of this month and we’re really excited to share them with you!  If you’re not already signed up to our mailing list then you can do this by clicking here and we’ll keep you updated with exciting news, any updates from our warehouses, sale activity and our amazing Secret Deals!

(Or if you’d like to find out more about GDPR and what this means for your privacy and data protection then you can read all about it here and here.)